![]() ![]() Unfortunately, many people chose to put content quantity over content quality. Investors heard the maxim that “content is king,” so they thought that creating more content would help them elevate to a higher level in search results. When investors first started to understand the power of content marketing, many ran out and turned on a relentless content marketing “machine” that churned out blog posts hour after hour… or that were thin pieces of content that lacked any real value or substance for the reader. Table of Contents: 101 Real Estate Blog Ideasġ01 Real Estate Blog Ideas Evergreen Marketing For Real Estate Investors Is Misunderstood… The blog ideas you choose to spend your time & resources on are important. ![]() Once those people are on your site, marketing builds credibility and authority for you and your business.ĭone right, evergreen content is perhaps the most significant edge you can get as an investor regarding the web.īlogging remains one of the most potent ways to connect with your audience and drive them to action. But once they’re on your site, your job isn’t over! You need to convince them to do business with you.Įvergreen content is search-optimized content that is continually relevant and stays “ fresh” for your target audience over a long period.Įvergreen content marketing (done the right way) helps you get in front of more of your prospects online and capture the attention of the people you want to do deals with. Marketing your real estate investing business online means competing with other investors for just a few positions on the search engine results pages!Īnd, the higher you appear in search results, the more likely people are to click on YOUR search result and end up on YOUR site. The more often you do that, the more deals you can do the more you can automate that process, the easier it becomes for you (and the more you can scale without working yourself to the bone). Featured Resource: The Ultimate SEO Keywords Guide Download for FreeĪs a real estate investor, your job is to gather more motivated sellers and cash buyers so you can do more deals. ![]()
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